When buying a house, feeling plays an important role.
Whether the feel-good factor is right, whether you can imagine your own future in the property you are viewing, is something that most prospective buyers determine within the first few minutes. This first impression is decisive! Because you don’t buy a house or a flat that you don’t like in your gut – even if objective decision criteria such as location, size, structural condition and price range are actually fulfilled!
There are many reasons why a positive first impression may not be made during a viewing:
If a property is empty, it does not radiate much comfort. Moreover, few people have the imagination to picture empty rooms with their own furnishings. If the property is still occupied, the personality of the current owner with his individual preferences and habits is omnipresent. This puts many prospective buyers off, because they have the feeling of invading the privacy of a stranger during the viewing. Moreover, having lived in a property for many years, most rooms are far too cluttered, making them seem small and restless. This also slows down a prospective buyer’s imagination of his own future dream home.
This is where home staging comes into play
with this modern instrument of real estate marketing, houses and flats are put on stage for sale in such a way that a large number of potential buyers feel addressed. Through the harmonious use of furniture and colours, appealing decoration and atmospheric lighting, home staging creates a wow factor that makes the prospective buyer’s heart beat faster as soon as he enters the property.
The “I want to live here” feeling arises in the stomach.